Getting Over My Own Sh*& and Thinking Like a Business

 Photo by Marko Horvat

Photo by Marko Horvat

Getting Over My Own Sh*& and Thinking Like a Business

If every day is an iteration and you’re open to improving, then there’s a lot to pay attention to.

I made my first few sales calls under my own name and for my own business. At this point, you couldn't really call it a business, more of a project since I’m only bringing in $300 bucks a month, but it’s a start.

I’ve done phone sales for years. One of my good friends tells me I have more experience in that department than anyone that he knows. It’s true, but why am I so tongue-tied when it comes to selling my own business? In the past, I had no problem getting on the phone and telling someone I didn’t know why they should buy a cruise or go to the college I was working for.

Here’s the reason—those calls were in a context around an already successful business with a name that people knew well. I’m just a lone champion of my idea, hopeful that I can say the right thing and build a webpage that gets a stranger to take action.  

Aside from my reservations, today is the first day I started to think like a real business. I create a partner program for my infant project that I’m trying to grow into something BIG. I also created a sales script and made two calls using it. It’s not a lot, especially since I’m used to making 150 or 200 calls a day. Pretty hilarious when I think about it.

I spoke to a potential client. Keep in mind this is the first call I’ve made under my own steam. It was a different experience trying to win someone over for my own idea. It didn’t end in a sale but I did get the chance to speak to someone who was interested, asked for additional info, and gave me his contact to follow up.

This wasn’t a financial victory but a mental one. I got over my own sh*%, and picked up the phone. I’m glad I did. Now I need to ramp up the calls, build my contacts, and tell new people how I can help them. 

On the call, the contact asked me to send more information about my partner program so he could review it with the owner. It was a reasonable thing to ask, but I didn’t have a web page or document to send him—only a few words that I jotted down earlier. Like what Grant Cardone says, creating new problems is a good thing. It’s a sign of progress. New actions create new problems.

I spent the rest of the day creating the new web page that explained my program and how someone can participate. Now I’ll be prepared for my next call like a pro.

Today was a good time for small scale execution. I had an idea, put it out into the world, got feedback, then refined it.

The whole experience reminded me a floating obstacle course I did a few weeks ago. I've been skydiving before and enjoy hiking mountains but I have a slight fear of heights. It doesn’t keep me from participating in the activity like summiting a mountain (i’ve climbed a 14,000 in Colorado before) but the adrenaline still rushes through my veins.

On the obstacle course, even though I was harnessed and hooked to a steel cable, I was still afraid to fall. Why? I looked down and thought, I’m going to fall. I “knew” that I would be alright if it happened, but my body was stiff and I had a pit in my stomach. I had a fun time and completed the course but the feeling never went away. I had to deal with it the entire time.

 Photo Jon Tyson

Photo Jon Tyson

Fear is an irrational component that comes along with activity. Just like making my first few calls today, the harness and steel cabling in that situation should have been my training as a phone sales professional, but the pit in my stomach was still there.

Regardless, I picked up the phone and dialed a stranger. I'm convinced that this is the only way that I’m going to turn my project into a real business.

Now I'm going large scale execution using effective actions. Using the phone and contacting businesses is my #1 approach right now. Ready to ramp up my activity and weed out the nerves that are living in my skin. Time to get over myself and jump out.